The ETRO Residences Istanbul project, which was implemented in Maslak in collaboration with RAMS, a pioneer in the construction sector with its 37 years of deep-rooted experience, and the world renowned Italian lifestyle brand ETRO, was introduced with special launch invitations organized for two nights.

The elegance and unique design language of ETRO Residences Istanbul met with the guests with all its subtleties at the invitations that brought together the leading names of the fashion, art, business and society worlds on June 12-13. The participants toured the sample apartment shaped by its modern architecture and ETRO's iconic heritage and discovered the high-level living standards offered by the project up close.

RAMS Türkiye Chairman of the Board Devran Bülbül and ETRO CEO Fabrizio Cardinali, who hosted the event, shared the vision of this prestigious collaboration and the inspiring story of the ETRO Residences Istanbul project with the guests.

RAMS Türkiye Board Chairman Devran Bülbül, who hosted the event, made the following statements about the project: “ETRO Residences Istanbul is not just an architectural project; it is the embodiment of a vision about lifestyle, aesthetics and elegance. As RAMS, we bring together our 37 years of experience with ETRO’s world- renowned design approach and bring an original and inspiring living space to the center of Istanbul. It was a separate honor for us to share this unique union with our valued guests for two nights.”

Fabrizio Cardinali, CEO of ETRO, which adds international value to the project, shared the following about the launch process: “As ETRO, we are proud to take part in this special project, which marks our very first venture into branded real estate — the first of many to come. With ETRO Residences Istanbul, we bring our distinctive creative vision from the world of fashion into architecture, paying tribute to the brand’s origins as a producer of fine home textiles and redefining ETRO as a true lifestyle brand. We sincerely thank RAMS for this valuable collaboration. It has been a pleasure to share this vision in an atmosphere filled with elegance and inspiration over the course of two unforgettable evenings.”

Fashion, Architecture and Stars Meet at ETRO Residences Istanbul

The launch invitations of ETRO Residences Istanbul, which brings together stylish living with architecture, brought together many famous names from the worlds of art, business and society. At the event on June 12, names such as Dilan Çiçek Deniz, Ozan Akbaba, Ece Sükan, Serkan Çayoğlu and Dilek Hanif elegantly reflected the style line of the night with their elegance.

On June 13, distinguished names such as Saadet Işıl Aksoy, Arzum Onan, Yüsra Geyik, Güzide Duran and Ahmet Coşkun added color to the launch. Throughout the night, guests had enjoyable moments accompanied by music; an unforgettable experience was experienced in the sophisticated atmosphere where art, style and architecture were intertwined.