RAMS Global has entered into a major partnership with the renowned Italian fashion house ETRO, introducing a fresh vision to the branded real estate industry. This partnership marks ETRO's debut in the luxury residential sector, made possible through its collaboration with RAMS Global.

RAMS Global, a leading real estate and construction brand with a strong foothold in eight diverse sectors, is redefining luxury living spaces in partnership with ETRO, an icon in the fashion world. This strategic alliance not only marks ETRO’s first venture into real estate but also unites two industry giants, blending fashion and real estate to offer an international approach to branded properties.

ETRO Breaks New Ground with RAMS Global

With 36 years of global expertise and nearly 100 high-profile projects across six countries and 11 cities, RAMS Global demonstrates its forward-thinking vision with this partnership, marking ETRO’s first global move into real estate.

The 20 + 20 year collaboration was launched at ETRO’s headquarters in Milan. The inaugural project of this partnership will be "RAMS Beyond Istanbul," a landmark development in Maslak offering award-winning architecture and stunning Bosphorus views. Overlooking three bridges, this project will encapsulate the vibrant spirit of Istanbul with its prime Maslak location and dynamic city energy.

The exclusive residential areas, named "ETRO Residences at RAMS Beyond Istanbul," will feature a range of designs incorporating ETRO's iconic "Paisley" motif. The project will also showcase original Istanbul-themed works created by ETRO's designers, serving as a cultural synthesis. Following Türkiye, the partnership between RAMS Global and ETRO will expand to projects in other countries around the globe.

Devran Bülbül: "Raising the Bar in Branded Real Estate”

Devran Bülbül, Chairman of RAMS Türkiye, expressed his excitement over the collaboration with the prestigious global brand ETRO, stating, "This partnership not only brings a global outlook to the real estate market but also sets a new standard for collaborations with luxury brands. Combining ETRO’s exceptional design expertise with RAMS Global’s trailblazing projects, the two brands aim to bring cutting-edge innovation to the branded real estate sector. The first project, ETRO Residences at RAMS Beyond Istanbul, promises a unique living experience by blending RAMS Global's 36 years of industry expertise with ETRO's globally recognized sense of elegance. RAMS Beyond Istanbul will set new benchmarks in Türkiye’s branded real estate market, attracting both domestic and international investors with its pioneering vision. We will take our collaboration with ETRO beyond Türkiye and into the global arena."

Fabrizio Cardinali Quote

"The partnership with the Rams Group marks the beginning of a long-term collaboration aimed at strengthening awareness and equity for a brand renowned for its remarkable heritage and innovative, forward-looking approach", stated Etro CEO Fabrizio Cardinali.

Moreno Brambilla Quote

"We are very proud of the partnership established with Etro, an excellence of made in Italy fashion, and RAMS Global, one of the most important and fastest-growing real estate and development group. This represents a new and successful chapter in our branded residences expansion strategy," says Moreno Brambilla, Chairman & CEO of Oniro Group. "When three partners of such caliber meet and work together, you can only expect magic."